Kids are increasingly exposed to inappropriate material from an early age. The average age boy is exposed to pornography at the tender age of 11, and the material gets more and more violent and sordid every year. Alongside pornography the sexualization and objectification of women (and men) is normalized at an alarming rate through social media and celebrity.

This commercial is about kids that perhaps didn’t develop proper boundaries between reality and what they’ve seen on screens since they were young and impressionable tweens. But, the responsibility is not on them, it’s on us, the parents, too often we choose to look the other way.