Fréttablaðið, with the largest circulation of printed news in Iceland, is rebranding its digital presence under the same name as the physical paper. The campaign headline is “Stendur undir nafni” or “Worthy of the Name.”

Fréttablaðið means “The Newspaper.” In the age of anonymous content and fake news it’s a big, and important, claim that a newspaper’s news are just that, news.


Solgryn from OTA is an oatmeal which generations of Icelanders grew up eating as a morning cereal or porridge. Lately people have been making new recipes for it, more in line with our modern ways of living. At it’s core though, Solgryn is a great foundation for a healthy breakfast, lunch or snack, perfect to help with those New Years resolutions.